Planning and execution of various marketing initiatives at The Beall Corporation, a Hawaiʻi based firm with global connections specializing in retail real estate. Bi-weekly meeting facilitator. Marketing support for company-wide projects including photography, fact sheets, brochures, proposals, email marketing, website maintenance, signage, social media and more in support of commercial real estate projects.

Principal of a boutique graphic design business specializing in marketing materials and services for a wide variety of clientele. Providing flexible services for small to medium sized businesses to meet almost any marketing need. Creative solutions with attention to detail and exceptional responsiveness.

Responsible for multiple tasks as a key member of the design/marketing workgroup of Nitro Snowboards, a globally distributed lifestyle sports brand. Responsibilities included Project Management, Art Direction / Design, Archiving / Distribution of creative assets, Communications / Copy Writing, Technical supervision of hardware and software for design department. Travel to global distribution and USA work group meetings.

Assist in design/production of marketing materials for international signmaking software company (brochures, advertising, packaging, flyers, etc. in English, Spanish, German, Portuguese); Product photography (small, medium, and large format), videography, sound, and digital editing for instructional videos; Maintain video and photography equipment, in-house photography library, extensive troubleshooting of Mac systems and hardware; Review staff candidates’ resumes.

Corporate Website
Ecommerce Website

Two iterations of ecommerce website including Social Media setups, Google setups. Two versions of corporate website. Working with outside vendors.

Women's Fund of Hawaii

NextGate

Polynesian Cultural Center Ecommerce

Coconut Marketplace

USS Bowfin Submarine Museum & Park

Diamond Bakery

USTA Hawaii

Real Estate Salesperson Licensee – Hawaii

Honolulu Board of REALTORS®

National Association of REALTORS®

Hawaii Association of REALTORS®

University of California, Irvine Alumni Association

Women’s Fund of Hawaii Supporter

EXECUTIVE DIRECTOR, CEO, USS BOWFIN SUBMARINE MUSEUM AND PARK, HONOLULU, HI

“We at the USS Bowfin Submarine Museum and Park were struggling for over a year with how to create an ‘e-com- merce’ store. Enter Lii Crum and Little Room Design. She brought order to chaos and established a project timeline that covered every detail. She is a creative force who understands the intricacies of web-design packages and can modify them to create both a unique look and an extremely effective e-commerce presence. Working with our company, her design integrated both our values and missions into an effective e-commerce store.

An exceptional communicator, she trained the staff to manage the store on their own, establishing goals and time- lines that ensured the store staff was able to function effectively when the store was ready for deployment.

Lii is a professional with whom it is a pleasure to work, bringing a wealth of knowledge and talent to every aspect of the task. If she cannot do something, she is quick to provide alternatives and coordinate with obtaining the req- uisite talent to complete the task. She is unafraid and will work to achieve a superior product whether it is presen- tations, design alternatives, photo shoots or training. I would be pleased to work with her in the future and strongly recommend Little Room Design and Lii Crum as the professional addition to any team needing her creative talents.”

PAST CEO, JAMS WORLD / SURF LINE HAWAII, LTD. | HONOLULU, HI

“Jams World has been in business since 1964 and is a medium-size, family-owned company with most of us over- seeing multiple aspects of our business. Lii Crum has been working with us for over six (6) years and is a key mem- ber of our team! She has an ongoing Consultant Agreement with us and her scope-of-work includes maintaining our website in reference to updating of information and serving as our primary contact with the group that manages our SEO and Google AdWords programs. Additionally, she handles all aspects of our seasonal fashion catalog except for the photography of the models. She also creates all our marketing materials including print advertising, posters, fliers, press releases and PowerPoint presentations.

Her demeanor is calm, reasonable and she is direct in her communication of what she can and cannot do. She does a thorough job in her due diligence of our projects and provides us with objective information to make well-in- formed decisions. Lii is professional, dependable and her upbeat personality makes her a pleasure to work with!”

(R) PB, PRESIDENT, MARIE HANSEN PROPERTIES, HONOLULU, HI

“We have been working with Lii for the past several years. She has done an absolutely outstanding job for my company which specializes in property management. We initially hired her to do a one time job of designing our website. Her expertise in this area was immediately apparent. Her thoughtful and creative ideas helped me achieve a result beyond what I’d hoped for. I also had certain ideas of how I wanted my website to look and Lii was ex- tremely flexible in working with me. She always gave me options and explained the pros and con’s so I could make a well informed decision.

Lii is extremely detailed and never misses a thing! Lii is one of the most professional people I’ve ever worked with. Her timeliness and follow through is always consistent. She completes projects on time every time! She does exactly what she says she’s going to do so I can always count on her. Lii is courteous, flexible, easy to work with, creative, professional, dependable, very efficient and produces outstanding results.

Since Lii did such an outstanding job on our website, we hired her to maintain it. Since then, we use her to design all of our marketing material. Everyone in my office appreciates Lii’s professionalism and dependability. With Lii, you achieve the results you’re looking for and more!”

VP MARKETING, NEXTGATE SOLUTIONS, INC., PASADENA, CA

“Lii is awesome! She listens intently to understand the requirements and vibe of every project, then applies her stunning yet practical creativity to develop options. Her experience guides the process to ensure the graphic vision and style are appropriate to the project. Her mind has access to a vast library of images, as well as the technical components of production. I’ve been overjoyed at the quality, balance, intrigue, and cost of the more than 20 proj- ects Little Room Design has produced for me, from brochures, to website enhancements, to powerpoint templates, to exhibit booth panels. Lii’s customer service is the archetype of satisfying the customer. Of all the designer options, I only work with Little Room Design!”

Lii and I were in Art School together at UC Irvine from 1992-1995. We were in the Studio Arts program, which, at the time, was very progressive, very intense and full of artistic talent. With so much talent in one space, it was hard to find stand outs, but Lii was one of them. Lii’s work and her commitment to her art were two things that I have fond memories of.

Lii’s intelligent approach and professional demeanor make her a standout in any setting and I’ve been happy to watch her career progress. Lii is someone that I happily recommend and eagerly give positive referral to.

Lii is an awesome professional Project Manager. Complimenting her talent to manage the business end of projects, she also has expertise in color, design and realistic knowledge of most print techniques. I've worked with Lii for ten years. She is focused on obtaining her marketing goals within the deadlines but at the same time is a pleasure to work with.

I have nothing but good things to say about Lii. She's a talented designer & project manager with excellent communication skills. If she's not rolling up her sleeves doing the work herself, she's making those around her better designers with her input & feedback. Nitro Snowboards has an arsenal of ever changing design projects with insane deadlines, and Lii would hit them flawlessly time after time, year after year. Her personality is a bonus - one of the nicest people to work with in the industry by far!

Lii Crum is an exceptional designer and project manager—focused, detail-oriented, and always delivers with precision. Beyond her skills, she has been a mentor to me, believing in my potential and driving my personal and professional growth. Her support has been instrumental in helping me navigate success and happiness, and I’m genuinely grateful for her guidance.